The start of a new year means new goals, and even new business plans. And, sometimes that means a new part of your business website to go along with some new ideas or initiatives.
To help spark a bit of inspiration, here are a few things you might consider adding to your website in 2014:
A new and improved look. Sometimes, a website has great information but just starts to look a little tired. By changing up the layout a bit, you can give it a fresher feel without spending much money.
A micro-site to collect leads or promote a product. If you’re thinking about moving forward with a new product or idea, why not launch a micro-site to spread the word, generate orders, or collect leads?
Responsive web design. Mobile devices like smartphones and tablets can no longer be ignored. With responsive web design (or a dedicated mobile site), you can make your sites more accessible to mobile users.
Up-to-date search engine optimization. Google and the other search engines have changed the way they operate in recent years. Has your website been adjusted to fit new search algorithms?
Social media profiles and marketing. Facebook, Twitter, and LinkedIn aren’t just for friends and family members anymore – by putting together strong profiles and promoting them, you could increase your Internet marketing reach.
An email newsletter. With email, you have a quick, easy, and cost-effective way to stay in touch with prospects and customers. And, organizing campaigns is simple.
E-commerce and advanced marketing. If you have products to sell, why not use your website to find more buyers and increase your revenue at the same time?
Each of these can help you grow your business, and your bottom line, in the coming year. Why not talk to the eKzact team of Calgary web designers today and see how we can help your company achieve more online?
By David A. West Join me on Google+
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