Calgary Web Development: Creating and Maintaining an Effective Site

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Whether you own a startup or a growing business, you need a website to meet today’s marketing demands. The increasing number of internet users makes online marketing an effective way to hasten expansion, since it allows you to reach out to a wider populace at a reasonable cost. Any business’ primary Internet marketing tool is its website, and an effective website is one that is attractive and is kept updated and relevant. Jennifer Kyrnin’s article for About.com discusses two types of professionals that can help you on this— the web designer and the web developer.

Web design is the customer-facing part of the website. A web designer is concerned with how a site looks and how the customers interact with it. Good web designers know how to put together the principles of design to create a site that looks great. They also understand about usability and how to create a site that customers want to navigate around in because it’s so easy to do.

The competition continues to become more cut-throat in dynamic cities like Calgary. If you own or manage a business here, expect to contend with your competitors in a level-playing field like the Internet. With a website properly designed to attract your target market, your business gets a greater chance of getting noticed even as it goes against giant corporations. All you need is a team of experts who can provide your business with an effective website.

Web development is the back-end of the website, the programming and interactions on the pages. A web developer focuses on how a site works and how the customers get things done on it. Good web developers know how to program CGI and scripts like PHP. They understand about how web forms work and can keep a site running effectively.

Investing in an excellent website development in Calgary can help ensure that your business stands out online. Identify a good web design and development company like eKzact Solutions which is peopled by skilled and creative website designers and developers. Your website should be both eye-catching and user-friendly. Likewise, the most effective web designers and developers have the ability to customize websites across various platforms like PC’s and smartphones.

Your choice of a Calgary web development company will determine much of your online marketing success. Hence, put your trust only in one that has a proven track record in the industry. Additionally, choose a company that can offer continuous service by way of website updates and upgrades, as well as far-reaching consulting services.

(Article Excerpt and Image from What is the Difference Between Web Design and Web Development, About.com)

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