Why Good Password Habits Are Important for Your Marketing Plan

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The online world is often filled with concerns for security. Every aspect of your digital marketing plan takes place within several different accounts for a number of services and systems. This is one of many reasons why avoiding vulnerabilities is so important.

Common Mistakes

Using the same password for multiple accounts or systems is a big no­-no. Unfortunately, it’s increasingly commonplace despite being one of the most preventable vulnerabilities out there. Writing passwords down is another example. In a workplace environment, particularly with medium or large businesses, this is definitely not a good idea. It’s tempting to dismiss password security and assume that an account hack or other incident is too unlikely to happen to you. However, when you consider the consequences, it always pays off to take a small amount of extra time to take your passwords seriously.

Password Tips

Coming up with unique passwords for each context may seem intimidating, especially when you need to remember so many, but it becomes easier once you’ve established a good system. There are also a few rules you should keep in mind. Avoid actual words or terms, consecutive letters or numbers, and common patterns. For instance, don’t begin with a capital letter and follow with lower case letters and numbers. You should also stay away from names and dates. Despite what you probably think, it is possible to keep your passwords complex and unique while still being able to remember them. The more you use a password, you’d be surprised by how instinctively you can enter it just through muscle memory.

Sensitive Information and Your Reputation

The inner operations of your business and your marketing plan are linked to one another in important ways. The vulnerability of one part of your business can often point to possible problems with that of another department, especially if you’re re­using passwords! If a security breach has occurred in your accounting system, for example, then it’s possible that you’ve left your social media accounts and website similarly open for attack. While problems with private financial details are probably more serious than a hacked Twitter account, it’s important to understand that compromised security with your marketing efforts can do significant damage to your brand image and reputation.

From online security to reputation management, there’s always something new to learn about effectively and safely marketing your business. To stay smart about your marketing, get in touch with eKzact Solutions at (403) 770­-3023 today!

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