If you have worked with eKzact in the past, or checked in on our Calgary web design blog from time to time, then you probably already know the importance we place on good, custom web design. There’s just not a better way to make your website stand out than by getting a fresh look and design that sets you apart.
But, that doesn’t mean a great Calgary web design is enough to keep you going. In fact, there are a lot of “little extras” you can use to get more from your investment. Here are four that we think are particularly important:
1. Custom or high-quality photographs. Even in the best web designs, visitors see their attention immediately drawn to photographs and images, especially pictures of faces. Don’t settle for simple stock photos when you could make a strong impression with high-resolution or custom images.
2. Action-oriented copywriting. The words on your website matter almost as much as the design does, and they should convince visitors to take action (or at least increase their interest). Some businesses treat web content as an afterthought, but that’s a mistake that’s bound to cost you money later.
3. A distinctive logo. If you’re going for a completely new Calgary website, consider your options for upgrading your company’s logo, as well. It’s a big part of your marketing, and effective web design and branding are all about the details.
4. Internet marketing support. You need visitors to your website to make it a profitable part of your company. By taking advantage of SEO, social media, and even Internet advertising, you can start creating a flow of targeted visitors to all of your pages.
No matter how great your business website is, don’t make your design team do all the work. Instead, give them what they need to promote your website and watch it grow – you’ll be glad you did.
By David A. West Join me on Google+
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