As any experienced marketer can tell you, the process of designing and launching a new business website can be fast and easy, or long and torturous. What many of them don’t realize, however, is that clients have a very big say in how straightforward or difficult things are going to be.
To help you understand why, reduce your stress, and enjoy a better relationship with your creative team all at the same time, here are three ways to make the business web design process easier:
1. Think of Internet marketing first. Your website isn’t being built for no reason, so imagine all the different ways you might want to promote it – and the kinds of people you might want to promote it to – before work begins. That will save you time later, make the whole project more profitable, and help guide you through any difficult decisions that might follow.
2. Raise any major objections early. If you see something you don’t like in your new website layout or site map, be sure to raise your objections early. It’s often simple to fix or change something early on, but more difficult as the site gets closer to going live (because even small changes can have a chain-reaction effect on the layout, other pages, the navigation structure, etc.).
3. Trust your creative team. We’re constantly amazed at how many people won’t listen to any of our opinions when it comes to building and promoting their websites. Your feedback is always going to matter more than our preferences, but remember that we build successful websites every day and be open to thinking in a few new directions.
Getting a new website doesn’t have to be a chore, at least if you have Calgary’s best design and Internet marketing team on your side. Why not call eKzact today and see what we’ve been able to do for other clients just like you?
FOLLOW