Obviously, you want as many customers as possible to see your new website once it has been launched — but how will they actually find it? The time to ask yourself this question – or better yet, put it to your Calgary web design team – is long before your new website actually goes online.
When we work with new clients, finding the most profitable Internet marketing tool is one of the first things we do, even before we commit to a layout or color scheme. Here are some of the ways we help them drive traffic to their new websites:
Organic search engine optimization. When your website is easy to find on Google, you’ll almost always enjoy a steady flow of customers to your website and landing pages.
Pay-per-click search ads. Targeted search ads can be an efficient way to draw customers to your virtual doorstep. Just be careful you don’t overbid, or you could spend too much too fast.
Other online advertising. Could your company advertise on well-known industry websites? Believe it or not, it could be a good way to bring certain kinds of buyers to your business.
Social media. Social networking profiles and messages are becoming increasingly important when it comes to traffic generation. Develop a strong following and you could have a built-in audience for your product and landing pages.
Email marketing. Email still works as well as ever, especially if you have a targeted list and a well-designed template for new messages.
While these aren’t the only tools you can use to increase traffic to your website (things like referrals, online forms, and even directions from your sales staff can be valuable), the fact of the matter is that they’re all probably going to be important if you want to get as many visitors as you can. So, make these activities a priority, and don’t work for Calgary web design team that doesn’t.
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