The end of the year is an opportunity for many things. Reflection on past months and planning for those ahead are both their own reward, as we can be gratified by our accomplishments and prepared for the future. That’s what running a successful business is all about!
Looking Back
Whether you’re a regular reader of the blog or one of our many fantastic clients, the first thing we’d like to do is say thanks! Running a blog is both one of the most important and enjoyable parts of maintaining a website. The readers are what make this content-focused process so rewarding all year. Just as rewarding are the professional relationships we’ve forged with new clients and the ones we’ve maintained with long-standing collaborations. The year couldn’t have been what it was without you!
Looking Forward
One of the central reasons why eKzact has been a key player in the marketing community for so long is that we stand by our clients and their businesses for years. So when December comes around, we can’t help but be excited for what’s on the horizon for each of our projects. How will the global marketing landscape change and encourage us to adapt? What new businesses will we discover and have the privilege to work with? This passionate and forward-thinking spirit has served us well for years and will continue to do so for years to come.
Things to Consider
Maintaining a wise and proactive approach to marketing and web design is all about staying on your toes. This time of year is a great opportunity to contemplate improvements in your marketing and web design strategies. How is your website? Is it adapting to current trends and bringing in enough traffic? The upgrade to a responsive and mobile friendly site, for instance, is indispensable.
Looking at your data from the past year, are your search ranking and AdWords ROI fulfilling their potential? If not, this could be linked to anything from your social media engagement to reputation management to the quality of your content. Standards are changing all the time, so whether it’s today or next year, don’t forget that eKzact is here to help!
If you have a New Year’s marketing resolution for your business, give eKzact a call at (403) 770-3023 and we’ll make it happen!
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