Once January comes around, a company should prepare to refresh its marketing plan and consider how it’ll be affected by a new year. Here’s how you can consider the variables and get the best results from each marketing tool during 2016.
SEO
There are a lot of factors at play for SEO this year, but you could say they all have one thing in common: diversification. For instance, don’t get too preoccupied with optimizing only for Google or only for desktop. Your company should be prepared to build an SEO plan that will cover more bases, from other engines like Yahoo! and Bing to voice search like Siri, Google Now and Cortana. Keeping an open mind is as critical as ever.
AdWords
The rising prevalence of voice search and digital assistants will also affect your PPC strategy. Learning how to optimize your AdWords campaign for new search methods should be a key component of your New Year marketing assessment. On a more general level, take this time of year to have a look at which pages of your website perform best in terms of leading to conversions. This can give you a clearer idea of where to direct PPC-driven traffic throughout 2016.
Social Media
When it comes to social media, bear in mind which devices are used most often to access each app and which apps are mobile-exclusive. Even the ones regularly accessed via desktop have begun to expand their mobile functionality to decrease the need for desktop use. Ultimately, this is further proof that mobile-friendliness and responsiveness are must-haves for your site and that greater numbers of users will be discovering you through mobile social media!
Blogging
While these data-driven tools are certainly important, never forget that your blog is one of the most powerful tools you have at your disposal. PPC and advertising on social media can really add up, and getting too hung up on ROI can be misguided. Your blog, meanwhile, is the key to the individuality and value of your company’s online presence. In order to compete in this new year, you’ll need to stay on top of providing unique information and rich content!
Excited for what 2016 will bring to the table? So are we! If you want further ideas on how best to adapt your marketing plan, get in touch with eKzact at (403) 770-3023 today!
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