SEO - Writing & Distributing Articles

Writing articles to generate traffic, get more inbound links, and increase your page rank with search engines are by far the best Internet marketing tool. Users search the Internet for information on a specific subject.

When you distribute well-written keyword enriched articles on the web, you attract relevant traffic; those people who will make use of your service, buy your products and return to your site.

Webmasters and business owners however don’t always have the time to write relevant keyword articles and then submit them to hundreds of sites. Apart from this, the article sites have specific requirements.

Benefits of Article Writing

• Your website is mentioned in the footer of the article. Whenever someone reads the article, your website gets exposure. It also provides a link to your site.
• You get inbound links that lead to higher page ranking at the search engines when the article is posted on several article sites or ezines, because it links to your site.
• Many article sites also allow anchor text links in the body of the article. These links carry more weight than any other links because they have relevant keywords.
• The text links in the articles make the articles more searchable. Whenever someone is looking for a specific topic at a search engine and lands on the article, he is lead to your site through links.
• You are seen as an expert in your field.
• Articles create long term return visits to websites because the publishers archive them and users can search and find them years after they were first published.

How does the process of article writing and submitting work?

• Topics relevant to your site are selected.
• The topics are researched in order to provide high quality information.
• Keywords and keyword phrases that users will type in when they search for specific items are selected.
• The articles are written according to article site requirements as well as to the web client’s specifications.
• The articles are optimized and when relevant, also contain anchor text links back to the website.
• Article resource box with information on the website are placed at the bottom of the article, with a link back to the website.
• The articles are submitted to forums, publishers, magazines, ezines and directories.
• Many of the article sites also have RSS Feed, which makes it easy for article hungry webmasters to grab and use it with the resource box in tact.
• Several articles are written and submitted over a period in order to always provide fresh content and regular visits.

Press Releases

You can also make use of press releases to get higher search engine ranking and more traffic. The press releases work the same as articles but must be newsworthy, longer and contain the what, who, where, when, why, and how. They are also picked up and used over a long period by hundreds of sites, creating many inbound links.

Continued article submission is necessary to build your name brand and bring fresh traffic to your site, not to mention that every time a new article is submitted, your page rank is increased.

These articles should however be web oriented. They should speak to the audience in their own language. When an article is intended for a youth market, the language should reflect that. Web readers have short concentration spans and tend to scan rather than read. Many open spaces, easy to read formats, bulleted lists, sub headings and the right length are important. The right article is worth the time and effort.