SEO - Anchor Text

Anchor text is the clickable text that is displayed for a particular link. It is thus the visible part of the hyperlink for example: SEO – Anchor Text will be the visible text that links to a site. If you click on the anchor text it will take you to a specific web page. It can be called text link or hyperlink text as well.

In a normal web site, anchor text is used to indicate the topic of the another page of the site, where it links to, for example: find property in your town on a realty web site, will link to another page from that same web site where the user can browse for property in his area or town.

SEO- Anchor Text Improves the Weight of the Target Page

The target page is the linked page. The keywords used as anchor text enhances the importance of the target page or target URL. Keep this in mind when you design your site. Your anchor text links must be relevant to the overall idea of the target pages in your site. If an outside web page have anchor text links to your site with relevant keywords, it will push your site’s ranking up with search engines.

The page where the anchor text link comes from, also profits from relevant keywords used as anchor text, because it also appears as keywords on that page.

Search Engine Algorithms and Anchor Text

Google for instance, has a separate search for anchor text keywords alone. The search operator looks like this: allinanchor: name of company. The insertion of principal keywords in the anchor text increases the ranking of the target page considerably, since the search engines assign a lot of weight to them.

Optimal Use of Anchor Text

Avoid hyperlinks with irrelevant words such as click here, read more, or see this. Use relevant keywords in context, for example: use anchor text to get higher rankings. Keywords in the natural text are used as links to the different pages of your web site. This can also be done in a keyword-enriched article where the important keywords are linked to a site. Besides increasing the ranking of the target page, you also have visitors that click on the anchor text, driving more traffic to the target site.

Keyword Phrases and Anchor Text

Keywords can be used as whole phrases in the anchor text. It is important to conduct a keyword phrase study to find what phrases are searched for most of the time and are relevant to the target page.

Anchor Text Links from Other Web Sites

Search engines regard one-way links to a target page as more important than reciprocal links. The more external pages that link to the target page through anchor text, the higher the ranking of the target page. Keyword enriched articles with anchor text links to your site, which are posted on other web sites increases your site’s ranking.

When you consider a link exchange program, create several versions of your title with a relevant description, as it will enable you to make use of more keywords. Always provide an html code with relevant anchor text links for other sites, which they can paste in their source code. It ensures that you get a better quality link back. If there are many external pages that link to you through anchor texts your ranking will increase.

SEO- Anchor Text plays a significant role in gaining higher rankings, whether you use it to link your internal pages, or use keyword enriched articles posted on external pages with anchor text, or provides html codes with relevant keyword phrase links back to your site. It should therefore form your number one SEO technique.