Advent Of Flash Video
The advent of flash video has benefited many online marketing companies. Web site owners, web based marketing companies and online ads services are already...
...streaming flash video for various reasons. The technology providers web developers the ability to add interactive audio and video features to their web sites. The technology is useful and can facilitate live web casts, video chat, video messaging and video on demand. The thinking of people has changed about Internet after the advent of flash video and all possible combinations of web contents and videos are starting to appear in various uses on the web.
Flash Video for Web Developers
- Web developers may construct a simple application or can program customized components to add features and construct more advanced applications.
- Web developers and programmers can develop web application ranging from simple content related video to real time video, prerecorded presentation and latest news incorporating video.
- With the general use of high speed access in North America, the ability of the users networks to download audio or video quickly has enabled a rapid growth in the use of flash video. See youtube.com for only one example of this phenomenon.Uses of Flash Video:The following are the common uses of Flash video.
- Corporate Video published on your website. See White Rabbit Films www.whiterabbitpictures.com in Calgary for some excellent examples of this.
- Sharing family video. See www.YouTube.com
- Video testimonials on your corporate websites
- Introduction video by CEO or President to Shareholders at investors websites
A Testament to Flash Video
The article “From Cow to Cone” in Ben and Jerry web site was developed keeping in mind to show the making of Ben and Jerry ice creams. The web site developer used flash video for designing the ad “from cow to cone”. The specific ad uses flash audio, video and animation. The whole system is synchronized with text, video and animation and can interactively navigate.
Two different types of flash video are used and animation and short video clips are embedded together and extra content give an advantage due to new progressive down load features.
The benefit as reported by the web site includes
- The flash video increases the user stickiness to the cow to cone application by 25%.
- Saved 30% time while developing the content.
Limitations of flash video:
- The video images, if not properly produced, can be poor in quality.
- The technology may still be bigger than our bandwidth. At present broadband is growing very fast and thus is capable to cater to the obstacle, even when the file size is a problem for some users.

